Twitter Case Analysis

To the average technologically advanced American, peep is one of the most(prenominal) visited brotherly media sites. From a popularity contest standpoint, twitter would be amongst the top winners however, when evaluating chirrup from a argument analytical aspect it might non be a profitable business venture. The attractive attribute to Twitter Inc. is the fact the sites does not make any of its users pay. Twitter is designed to al gloomy users to voice quaternary thoughts, ideas, or share contrastive in breedation amongst the sites visitor.Unlike Facebook, Twitters does not have multi-million dollar corporations using the site on a steadfast basis to market more potential users. Therefore, with a low receipts base and poor strategic development implementation plan its going to be hard for Twitter Inc. to grow into a lucrative bodily investment. From a consultant standpoint, many business analyses would characterize Twitter Inc. as a dog. A dog is considered to be a mans b est friend, however form a business outlook it could be the indication that a business is in their nett stages of existence.When a product is evaluated as universe a dog most business sounds would describe the friendship as have a low or staggered growth rate and yielding no profits. Twitter has documented that it does not have enough coin many times to accommodate the sites operation cost. Many experts believe that Twitter postulate to expand the company in order to see some monetary gain. The just problem with expanding the company is most investors need some form of a positive indicator that they are going to get their money back along with interest. From an explicit view, why should money be invested in Twitter?Read also Twitter Case StudyN primaeval every expert has come to the same conclusion that a social media site is a risky investment. Primarily, this investment is risky because consumer savoring change, and social media sites has a foregoing trend of not bei ng in existence more than cardinal to seven years. Twitter consumer base is narrow, and the differentiation of the market sector would provided add the list of difficulties the company is currently trying to solve. Twitter has been separate since the creation of the company they tend to have a consumer base in the age convention of 13 to 35 years of age. The age group of 13 to 35 tend to spend the most money, owever this consumer base taste tend to be very inconsistent. Twitter is experiencing a maturity phase. In the maturity phase, there is little growth and the profit margin has reached its highest peak. If put circumstances are any forecast of the future, Twitter Inc. is in the early portion of the declining stage. In the declining stage there is no growth and the company spread sheet starts to show the company in operating in the red or negative. My recommendation for Twitter is quite simple. Twitter Inc. needs to restructure their company and marketing scheme.They need to market the site for corporations to hypothesise it is worth the investment to advertise. Twitter need to find sponsors to give financial support to a new site design, better advertisement, and also creating partnerships. Twitter Inc. needs to reposition itself to look more like a integrated media site and not a site for teens to release trash gossip. In the partition of the market, Twitter should segment the market for mature users and teens. In the segmentation they may have one side that focus on corporate sponsors and the other side should focus on alternative financial support.Additionally, it would be interesting to experiment with the merging of Twitter, Facebook, and Instagram. All of these social media sites would cover the different segmentation of the market, which would give them the advantages of reaching from the youngest to oldest of users. These social media sites would allow users to upload thoughts, ideas, statements, and pictures to a single site. From a financ ial standpoint, there would be a full-size revenue base because of advertisement and sponsors trying to penetrate this lucrative market.Contrastingly, the only set back is the division of power and how would the profits be allocated in the new company corporate structure. Twitter has the fundamental basis of being an enjoyable, yet profitable company to own. However, Twitter needs to start do decisions that promotes growth and look to attract corporations to advertise on their site. Its time for Twitter to move on the matrix from a dog to a funds cow, and they will find there balance sheets doing more than intermission even. The segmentation and differentiation of markets will also help them find dissimilar area of potential success.