Fast food restauran Essay

For each category I break up I will show the manly and female results in similitude then summarise what I interpret from the results under. Due to the fact that in that location are to a greater extent(prenominal) females in Stotfold than there are males. The females preferences will collect a larger bearing on any possible fast-flying food restaurant to be developed. As there are anisometric results from both genders I lease converted my results to percentages before showing them on the graph. Visit Frequency down the stairs is a submit chart equivalence the visit relative frequency of male and female.I have shown the data on a bar chart because it is easier to compare. Male and female do not differ significantly as far as visit frequency is concerned. Most customers visit a fast food restaurant every(prenominal) two weeks, which, if there are enough customers, is sufficient to keep a fast food business afloat. Most Important Feature The bar chart below shows what bot h male and female consider to be the most important feature of a fast food restaurant. This skilful confirms what the general analysis stated that if a business is to succeed its customers essential have confidence in its hygiene.The bar chart below shows a comparison between male and female fast food typeface preferences. The females main preferences are already well catered for in Stotfold. Kebab shops are, until now , hard to find in this area and are highly touristed among males. If a Kebab restaurant opened in Stotfold it could target male customers, although I have noticed that it is not just younger males that enthral kebabs as one might have expected. Cost The chart below shows what male and females expect to pay for a fast food re other(prenominal) for one. This chart shows that to a greater extent men are prepared to pay more for their meal than women.I think this can be shown more all the way so here is another chart showing the same culture but with different pr ice categories. This shows that the majority of males expect to pay everyplace i 4 whereas females expect to pay below. This shows the male market is more profitable providing production and retail costs are kept to a minimum, 4) Place Information about Stotfold Stotfold is a growing town. The development of upstart houses in the area means that by 2004 the population will have risen by nearly 25%. The population of Stotfold in 2000 was 6680.In 2004 it is estimated that it will rise to 8180. There are also plans to develop a leisure centre in Stotfold, which may attract even more people to the area. Stotfold is on the border between Bedfordshire and Hertfordshire there are some fast food restaurants in Hertfordshire, including large franchises, which would pose a holy terror to small companies opening up in the area. In my research I have collected information from Bedfordshire but the well-established businesses in Hertfordshire should be interpreted into account when deciding to start a new company in the area.There is an area of land on the outskirts of Stotfold by the old doctors surgery. It has proviso permission and there is a possibility of a Sports facility beingness put up there. It is on a main road so has good access and a cycle path leading past the area. It would be extremely expensive to develop this land but if a new Sports facility were to be opened there it may be possible to incorporate a new restaurant on the complex. Below is a map showing the location I referred to. The area is indoors the shaded rectangle.