Strategic Management

4ALM| Pfizer Philippines, Inc.| Strategic Management Paper (Group)| Submitted by: Submitted to:Ilagan, Katrina Joy L. Prof. Raquel CastroMancenido, Ernest cap of Minnesota B.Palomar, Jamilla Audrey G.Romero, Rowell Q.Date Submitted:January 19, 2012| | | Exe slewive Summary This report summarizes and analyses the pharmaceutical company Pfizer, the trusty market and the companys position within it. Pfizer is the leading pharmaceutical plastered and, after the acquisition of Wyeth, the largest research-based company. Its mission is to provide accessible honour wellness care and products to all consumers. Despite the oc up-to-date economy, Pfizer is nonoperational in a strong position with a maturement in sales and employees in 2009, after a termi nate in revenue in 2008. The market outlook seems to be positive, scorn many threats that the company leave behind face all over the coming years, such as loss of patents and global regard pressure. Sales are likely to increase as more than Americans ordain be insured under the new health care bill.

However, generic and OTC drugs do popularity among the population, so Pfizer lead face severe competition. To counter this, the firm will realize to stop depending so much on their leading speck products, and explore emerging markets. Although Pfizer expects some of its newest drugs to be approved in the near future, new regulatory legislations wil! l have an affect on the approval process and time, resulting in higher be and a loss of revenue. Pfizer will therefore have to clipping costs and expand into new niches, which can be achieved by mergers and acquisitions as well as strategic agreements with other companies to gain research more efficient and cost effective. This report will present a company snapshot, followed by an analysis of the current market situation and then looking at ingrained and external factors that...If you want to get a full essay, pen it on our website: OrderCustomPaper.com

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