Marketting

The merchandise of a political candidate The marketing of a pre fountntial candidate is the process by which presidential candidates range themselves and their strategies through and through to the concourse and book them accept to take for them as their leaders. there are motley bunch converse strategies employ by presidential candidates. This study aims to detail the mass communication strategies utilize by Obama in the 2008 presidential options: The primary(prenominal) scheme presidential candidates utilize in their marketing strategies is the media. The media is the main communication channel through which Obama utilize to pretend his sense of hearing in his campaign. The main ways the media Obama used the media was by freehanded his information to the people and letting them have his views on various issues. The presentation of information in the media evoke a reply by the mankind to support him. Obama used the media to form the views of the people on v arious issues and made them pick out him for as their president. Obama used the media to direct the public, as he believed the public needed flush through information. This led to the swaying of the public to his side and he won their votes through giving his views on sealed issues in the rural to the public.

The information given to the media was appropriate for his resource ambitions and covered the issues he addressed fully. The second way by which Obama used the media as a marketing strategy was organism in link with the people through his message. Obama through the media, which accept radio, television, print, and film media to iterate his messag! e of again for people to flirt with and keep in touch with him. This ensures the message reaches a mixture of people and gets them to vote for them for believing the issue due to many repetitions. President Obama who campaigned on the platform for change in every campaign he stood to speak. This led to many people associating him with change leading to his election as president due to the...If you desire to get a full essay, order it on our website: OrderCustomPaper.com

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