internationalmarketing standardisation Managing Marketing Standardization in a planetary Context Boris Sustar, Rozana Sustar. Journal of American Academy of Business, Cambridge. Hollywood: common people 2005.Vol.7, Iss. 1; pg. 302, 8 pgs INTRODUCTION The evolving world of international mellisonant line is witnessing the emergence of additional players, including firms from the former Eastern block. These firms ar playing a game of catch-up as they attempt to canvass the intricacies of doing billet in todays global economy. The speed at which this motion is occurring varies crossways nations.
Firms in Slovenia, the Czech Republic and Hungary, for example, are chop-chop tucker outting the skills necessary to compete on the world stage. These firms arrive at espouse both general approaches to marketing as hale as targeted actions, which have been influenced by the local environment. This article volition talk of the possibility of standardizing marketing programs and the factors influencing the process of cost les...If you penury to get a full essay, order it on our website:
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