This document is a fine creative idea about the Renault's marketing plan for 2003, within the Hungarian business environment.

EXECUTIVE SUMMARY The commercializeing dodging of Renault Hungary aims to increase its market share by 10% and its sales revenues by 15 to 20% in all market segments throughout the stratum 2003. The objectives of the company toilet be achieved by introducing a innovative marketing dodge that is based on personalised internal and exterior purport of the cars. As the focus is on the radical coevals, we have selected the quest models from itsexisting portfolio: Twingo, Clio, and Megane. The repositioning accompanies a strong advertisement campaign, that is applied to invoke vernal customers from competitors, or to win new ones from the yet untouched potential target groups and to retain inflexible customers by buy at commercials. The most important tools include in the communication tittup are television advertising and macrocosm relations. In the PR campaign we organise contests, exhibitions, press conferences and additional events in pronounce to create a youn ger and more than vivid estimate for Renault. Besides the new idea of personalised interior and exterior design, we continued focusing on handed-down attributes, such as safety and comfort. The marketing plan consists of some(prenominal) elements that are provisionary and perhaps negligible in quality working with a tight budget. The execution of the marketing strategy expects to have an dissemble on the way the younger generation develops opinion on Renault by the end of year 2003.

confuse OF CONTENTS EXECUTIVE SUMMARY1 TABLE OF CONTENTS2 ENVIRONMENTAL ANALYSIS4 PEST ANALYSIS4 governmental - Legal4 Economic4 Socio cultural6 Technological7 INDUSTRIAL ANALYSIS! 8 PORTERS 5 FORCES MODEL8 Threat of entry8 dicker berth of buyers9 Bargaining power of suppliers10 Threat of substitutes10 Competitive rivalry10 THE HUNGARIAN MARKET11 RENAULT IN HUNGARY11 devise ANALYSES12 Strength:12 Weaknesses:13 Opportunities:13 Threats:13 rival ANALYSES13 MARKET RESEARCH16 TARGETING17 GEOGRAPHIC:17 DEMOGRAPHIC18 PSYCHOGRAPHICS18 BEHAVIOURAL18 POSITIONING18 MARKETING OBJECTIVES19 MARKETING STRATEGY19 THE bring up ELEMENTS OF THE STRATEGY20 Emphasize Safety20 Superior interior design20... Very good launching of ideas! Useful for the analysis of Hungarian market for Renault, and marketing strategies!!! If you involve to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper